The book that changed my life
To understand mobile content creation you need the guide about how people experience it.
I am on holiday in Lignano Sabbiadoro, a seaside resort in Friuli Venezia Giulia.
I am thinking about the editorial project to propose to you and I have done many studies in this regard. I decided not to create premium content until, at least, September 15th in order to prepare the best plan. In this holiday period I will describe it to you adequately and I will let you know all the secrets of this journey that will be forwarded on the operational paths of mobile content creation. On these columns I will tell you about the more operational side of this culture. There will be reviews, tests, tips, insight of my work, courses, live chat. Here you will also find knowledge tools such as books, documents, magazines, accounts to follow, sources of information to know.
Speaking of books, in fact, I want to tell you that I have just finished reading a book that is an indispensable knowledge tool for creating multimedia content with this new philosophy. This is "Mobile First Journalism" by Steve Hill and Paul Bradshaw. This volume examines the world of journalism and content production for an informational ecosystem that addresses the consumption of news with the smartphone in a way that is inconceivably complete.
The volume describes the state of things in which we find ourselves and examines the whole path of evolution of the news from its modes of production, to the experiences of the reader who consumes them. Social networks, media strategies to penetrate the market, ways to find a story, storytelling techniques suitable for mobile, direct publication on social media and their motivations: these are all addressed with enormous accuracy by the two authors who support everything with certified sources and university research on the subject.
The most important part, however, is that which explains the monetization of contents and their creation in consideration of the data they offer against the traditional values of journalism. In short, you know, if you don't make money you don't make good content, but this assumption must always be compared with the danger of ending up victims of numerical necessities to be commercially effective with respect to the model supported by advertising. This is why it is important to examine the phenomenon of the constant search for numbers, which often puts good journalism in danger.
The real triumph, in a logic that must see us in an entrepreneurial role of our career, you will have it in chapter nine. It is titled "Building News Apps" and covers all the implications of creating new news apps giving you the most suitable stage on which you can enter the field and create your personal business.
This is a book you can't do without if you want to understand the world you are in and the sea in which you swim every day trying to "create" your salary. This is another of the many books that changed my life and career. I hope you change yours too.